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Title Creator culture : an introduction to global social media entertainment / edited by Stuart Cunningham and David Craig ; foreword by Nancy K. Baym.
Publisher New York : New York University Press, [2021]


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Descript 1 online resource (ix, 315 pages)
Content text txt
Media computer c
Carrier online resource cr
Contents Frontmatter -- Contents -- Foreword -- Introduction -- Part I Frameworks and Methods -- 1 Platform Studies -- 2 Productive Ambivalence, Economies of Visibility, and the Political Potential of Feminist YouTubers -- 3 Affect and Autoethnography in Social Media Research -- 4 A Semio- discursive Analysis of Spanish- Speaking BookTubers -- 5 Critical Media Industry Studies The Case of Chinese Livestreaming -- Part II Genres and Communities -- 6 Video Gameplay Commentary Immersive Research in Participatory Culture -- 7 Value, Service, and Precarity among Instagram Content Creators -- 8 Toy Unboxing Creator Communities -- 9 Beyond the Nation Cultural Regions in South Asia's Online Video Communities -- 10 Creativity and Dissent in Arab Creator Culture -- Part III Industries and Governance -- 11 Wanghong Liminal Chinese Creative Labor -- 12 Content Creators and the Field of Advertising -- 13 The Political Economy of Sponsored Content and Social Media Entertainment Production -- 14 Creator Rights and Governance -- Acknowledgments -- About the Contributors -- Index
ISBN 9781479890118 electronic book
1479890111 electronic book
9781479837601 electronic book
1479837601 electronic book
9781479879304 hardcover
9781479817979 paperback
 Click on the terms below to find similar items in the catalogue
Subject Social media.
Mass media.
Creative ability.
Alt author Cunningham, Stuart, editor.
Descript 1 online resource (ix, 315 pages)
Content text txt
Media computer c
Carrier online resource cr
Contents Frontmatter -- Contents -- Foreword -- Introduction -- Part I Frameworks and Methods -- 1 Platform Studies -- 2 Productive Ambivalence, Economies of Visibility, and the Political Potential of Feminist YouTubers -- 3 Affect and Autoethnography in Social Media Research -- 4 A Semio- discursive Analysis of Spanish- Speaking BookTubers -- 5 Critical Media Industry Studies The Case of Chinese Livestreaming -- Part II Genres and Communities -- 6 Video Gameplay Commentary Immersive Research in Participatory Culture -- 7 Value, Service, and Precarity among Instagram Content Creators -- 8 Toy Unboxing Creator Communities -- 9 Beyond the Nation Cultural Regions in South Asia's Online Video Communities -- 10 Creativity and Dissent in Arab Creator Culture -- Part III Industries and Governance -- 11 Wanghong Liminal Chinese Creative Labor -- 12 Content Creators and the Field of Advertising -- 13 The Political Economy of Sponsored Content and Social Media Entertainment Production -- 14 Creator Rights and Governance -- Acknowledgments -- About the Contributors -- Index
ISBN 9781479890118 electronic book
1479890111 electronic book
9781479837601 electronic book
1479837601 electronic book
9781479879304 hardcover
9781479817979 paperback
Subject Social media.
Mass media.
Creative ability.
Alt author Cunningham, Stuart, editor.

Subject Social media.
Mass media.
Creative ability.
Descript 1 online resource (ix, 315 pages)
Content text txt
Media computer c
Carrier online resource cr
Contents Frontmatter -- Contents -- Foreword -- Introduction -- Part I Frameworks and Methods -- 1 Platform Studies -- 2 Productive Ambivalence, Economies of Visibility, and the Political Potential of Feminist YouTubers -- 3 Affect and Autoethnography in Social Media Research -- 4 A Semio- discursive Analysis of Spanish- Speaking BookTubers -- 5 Critical Media Industry Studies The Case of Chinese Livestreaming -- Part II Genres and Communities -- 6 Video Gameplay Commentary Immersive Research in Participatory Culture -- 7 Value, Service, and Precarity among Instagram Content Creators -- 8 Toy Unboxing Creator Communities -- 9 Beyond the Nation Cultural Regions in South Asia's Online Video Communities -- 10 Creativity and Dissent in Arab Creator Culture -- Part III Industries and Governance -- 11 Wanghong Liminal Chinese Creative Labor -- 12 Content Creators and the Field of Advertising -- 13 The Political Economy of Sponsored Content and Social Media Entertainment Production -- 14 Creator Rights and Governance -- Acknowledgments -- About the Contributors -- Index
Alt author Cunningham, Stuart, editor.
ISBN 9781479890118 electronic book
1479890111 electronic book
9781479837601 electronic book
1479837601 electronic book
9781479879304 hardcover
9781479817979 paperback
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