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Title Advertising works 17 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2008, open to all agencies, media owners and clients worldwide / edited and introduced by Neil Dawson.
Publication Info Henley-on-Thames : World Advertising Research Center, 2009.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE

Descript 559p. + 1 DVD.
Note Includes 1 DVD.
Published in association with the IPA.
ISBN 9781841162126
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Subject Advertising campaigns -- Awards -- Great Britain -- Case studies.
Alt author Dawson, Neil
World Advertising Research Centre.
Institute of Practitioners in Advertising.
Descript 559p. + 1 DVD.
Note Includes 1 DVD.
Published in association with the IPA.
ISBN 9781841162126
Subject Advertising campaigns -- Awards -- Great Britain -- Case studies.
Alt author Dawson, Neil
World Advertising Research Centre.
Institute of Practitioners in Advertising.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE

Subject Advertising campaigns -- Awards -- Great Britain -- Case studies.
Descript 559p. + 1 DVD.
Note Includes 1 DVD.
Published in association with the IPA.
Alt author Dawson, Neil
World Advertising Research Centre.
Institute of Practitioners in Advertising.
ISBN 9781841162126

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