LEADER 00000nam 2200000 a 4500
001 9781841162126
003 UkHlHU
020 9781841162126
040 UkHlHU
050 4 HF 5816 A2
082 04 659.107941|222
245 00 Advertising works 17 :|bproving the payback on marketing
investment : case studies from the IPA Effectiveness
Awards 2008, open to all agencies, media owners and
clients worldwide /|cedited and introduced by Neil Dawson.
260 Henley-on-Thames :|bWorld Advertising Research Center,
|c2009.
300 559p. +|e1 DVD.
500 Includes 1 DVD.
500 Published in association with the IPA.
650 0 Advertising campaigns|xAwards|zGreat Britain|vCase
studies.
700 1 Dawson, Neil
710 2 World Advertising Research Centre.
710 2 Institute of Practitioners in Advertising.
