Start Over Please hold this item Export MARC Display Return To Browse
 
     
Limit search to available items
Record: Previous Record Next Record
Author Dempster, Craig, author.
Title The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster, John Lee.
Publication Info Hoboken, New Jersey : Wiley, [2015]


Click on the following to:
Go to ebook
Persistent link to this item
Click link and copy URL from browser navigation toolbar

Descript xii, 228 pages : illustrations (black and white)
Contents Foreword David Williams vii Preface ix Acknowledgments xi Chapter 1 The Age of the Customer 1 Chapter 2 The Ad Tech Ecosystem 21 Special Contributor: Anudit Vikram Chapter 3 Introducing the Platform Marketer 39 Chapter 4 Identity Management 51 Special Contributor: Matthew Mobley Chapter 5 Audience Management 63 Special Contributor: Peter Vandre Chapter 6 The Privacy Paradox 75 Special Contributor: Bennie Smith Chapter 7 Media Optimization 99 Special Contributor: Megan Pagliuca Chapter 8 Channel Optimization 117 Special Contributor: Zimm Zimmermann Chapter 9 Experience Design and Creation 133 Special Contributors: Patrick Collins and Kevin Walsh Chapter 10 Audience Platform Utilization 151 Special Contributor: Matthew Naeger Chapter 11 Measurement and Attribution 163 Special Contributor: Peter Vandre Chapter 12 Marketing Technology Stack 177 Special Contributor: Matthew Mobley Chapter 13 Organizing for Success 191 Special Contributors: Leah van Zelm and Peter Kemp About the Authors 215 About Merkle 217 Index 219
Note 200 annual accesses. UkHlHU
ISBN 9781119059998 (e-book)
9781119059998 (ebook) :
9781119059790 (ebook)
 Click on the terms below to find similar items in the catalogue
Author Dempster, Craig, author.
Subject Internet marketing.
Internet advertising.
Relationship marketing.
Customer relations.
Alt author Lee, John, 1974- editor.
Descript xii, 228 pages : illustrations (black and white)
Contents Foreword David Williams vii Preface ix Acknowledgments xi Chapter 1 The Age of the Customer 1 Chapter 2 The Ad Tech Ecosystem 21 Special Contributor: Anudit Vikram Chapter 3 Introducing the Platform Marketer 39 Chapter 4 Identity Management 51 Special Contributor: Matthew Mobley Chapter 5 Audience Management 63 Special Contributor: Peter Vandre Chapter 6 The Privacy Paradox 75 Special Contributor: Bennie Smith Chapter 7 Media Optimization 99 Special Contributor: Megan Pagliuca Chapter 8 Channel Optimization 117 Special Contributor: Zimm Zimmermann Chapter 9 Experience Design and Creation 133 Special Contributors: Patrick Collins and Kevin Walsh Chapter 10 Audience Platform Utilization 151 Special Contributor: Matthew Naeger Chapter 11 Measurement and Attribution 163 Special Contributor: Peter Vandre Chapter 12 Marketing Technology Stack 177 Special Contributor: Matthew Mobley Chapter 13 Organizing for Success 191 Special Contributors: Leah van Zelm and Peter Kemp About the Authors 215 About Merkle 217 Index 219
Note 200 annual accesses. UkHlHU
ISBN 9781119059998 (e-book)
9781119059998 (ebook) :
9781119059790 (ebook)
Author Dempster, Craig, author.
Subject Internet marketing.
Internet advertising.
Relationship marketing.
Customer relations.
Alt author Lee, John, 1974- editor.

Subject Internet marketing.
Internet advertising.
Relationship marketing.
Customer relations.
Descript xii, 228 pages : illustrations (black and white)
Contents Foreword David Williams vii Preface ix Acknowledgments xi Chapter 1 The Age of the Customer 1 Chapter 2 The Ad Tech Ecosystem 21 Special Contributor: Anudit Vikram Chapter 3 Introducing the Platform Marketer 39 Chapter 4 Identity Management 51 Special Contributor: Matthew Mobley Chapter 5 Audience Management 63 Special Contributor: Peter Vandre Chapter 6 The Privacy Paradox 75 Special Contributor: Bennie Smith Chapter 7 Media Optimization 99 Special Contributor: Megan Pagliuca Chapter 8 Channel Optimization 117 Special Contributor: Zimm Zimmermann Chapter 9 Experience Design and Creation 133 Special Contributors: Patrick Collins and Kevin Walsh Chapter 10 Audience Platform Utilization 151 Special Contributor: Matthew Naeger Chapter 11 Measurement and Attribution 163 Special Contributor: Peter Vandre Chapter 12 Marketing Technology Stack 177 Special Contributor: Matthew Mobley Chapter 13 Organizing for Success 191 Special Contributors: Leah van Zelm and Peter Kemp About the Authors 215 About Merkle 217 Index 219
Note 200 annual accesses. UkHlHU
Alt author Lee, John, 1974- editor.
ISBN 9781119059998 (e-book)
9781119059998 (ebook) :
9781119059790 (ebook)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

Links and services for this item:

Persistent link to this item
Click link and copy URL from browser navigation toolbar