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AUTHORS (1-2 of 2)
Dichter Ernest
1
Mark
  Handbook of consumer motivations : the psychology of the world of objects.
Dichter, Ernest.
New York : McGraw-Hill, 1964.   		1964
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 D5  8 WEEK LOAN  AVAILABLE
2
Mark
  The strategy of desire.
Dichter, Ernest.
London : Boardman, 1960.   		1960
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HM 1201 D5  8 WEEK LOAN  AVAILABLE
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