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Conference Seminar on Advertising, Sponsorship, and Promotions (1995 : Madrid, Spain)
Title Seminar on Advertising, Sponsorship, and Promotions : understanding and measuring the effectiveness of commercial communication : Madrid (Spain), 15th-17th March 1995.
Alternative Title Understanding and measuring the effectiveness of commercial communication
Advertising, sponsorship, and promotions, March 1995
Publication Info Amsterdam, Netherlands : ESOMAR, [1995]


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5802.5 S4  8 WEEK LOAN  AVAILABLE

Descript 240p.
ISBN 9283112210
Click on the terms below to find similar items in the catalogue
Conference Seminar on Advertising, Sponsorship, and Promotions (1995 : Madrid, Spain)
Subject Advertising -- Research.
Marketing research -- Congresses.
Corporate sponsorship -- Research -- Congresses.
Communication -- Research -- Congresses.
Alt author ESOMAR.
Alternative Title Understanding and measuring the effectiveness of commercial communication
Advertising, sponsorship, and promotions, March 1995
Descript 240p.
ISBN 9283112210
Conference Seminar on Advertising, Sponsorship, and Promotions (1995 : Madrid, Spain)
Subject Advertising -- Research.
Marketing research -- Congresses.
Corporate sponsorship -- Research -- Congresses.
Communication -- Research -- Congresses.
Alt author ESOMAR.
Alternative Title Understanding and measuring the effectiveness of commercial communication
Advertising, sponsorship, and promotions, March 1995
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5802.5 S4  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Research.
Marketing research -- Congresses.
Corporate sponsorship -- Research -- Congresses.
Communication -- Research -- Congresses.
Descript 240p.
Alt author ESOMAR.
ISBN 9283112210

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