LEADER 00000nam 2200265 a 4500
001 9283112210
007 t
008 050907s1995 ne a r 100 eng
020 9283112210
040 CURLLC
050 4 HF 5802.5 S4
111 2 Seminar on Advertising, Sponsorship, and Promotions|d(1995
:|cMadrid, Spain)
245 10 Seminar on Advertising, Sponsorship, and Promotions :
|bunderstanding and measuring the effectiveness of
commercial communication : Madrid (Spain), 15th-17th March
1995.
246 1 Understanding and measuring the effectiveness of
commercial communication
246 1 Advertising, sponsorship, and promotions, March 1995
260 Amsterdam, Netherlands :|bESOMAR,|c[1995]
300 240p.
650 0 Advertising|xResearch.
650 0 Marketing research|vCongresses.
650 0 Corporate sponsorship|xResearch|vCongresses.
650 0 Communication|xResearch|vCongresses.
710 2 ESOMAR.
