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Author Gabay, J. Jonathan.
Title Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay.
Publication Info London : KoganPage, 2015.



Descript 288 pages.
Note 400 annual accesses. UkHlHU
ISBN 9780749471743 (e-book)
9780749471736 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Gabay, J. Jonathan.
Subject Branding (Marketing) -- Psychological aspects.
Brand name products -- Psychological aspects.
Descript 288 pages.
Note 400 annual accesses. UkHlHU
ISBN 9780749471743 (e-book)
9780749471736 (pbk.)
Author Gabay, J. Jonathan.
Subject Branding (Marketing) -- Psychological aspects.
Brand name products -- Psychological aspects.

Subject Branding (Marketing) -- Psychological aspects.
Brand name products -- Psychological aspects.
Descript 288 pages.
Note 400 annual accesses. UkHlHU
ISBN 9780749471743 (e-book)
9780749471736 (pbk.)

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