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Author Kasper, Hans.
Title Services marketing management : a strategic approach.
Publication Info Chichester : John Wiley & Sons, c2006.
Edition 2nd ed / Hans Kasper, Piet van Helsdingen, Mark Gabot.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 K1  8 WEEK LOAN  AVAILABLE
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Descript 554p.
Edition 2nd ed / Hans Kasper, Piet van Helsdingen, Mark Gabot.
Note Subtitle on 1999 ed.: An international perspective.
ISBN 0470091169
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Author Kasper, Hans.
Subject Service industries -- Marketing -- Management.
Customer services -- Marketing -- Management.
Alt author Helsdingen, Piet van.
Gabot, Mark.
Descript 554p.
Edition 2nd ed / Hans Kasper, Piet van Helsdingen, Mark Gabot.
Note Subtitle on 1999 ed.: An international perspective.
ISBN 0470091169
Author Kasper, Hans.
Subject Service industries -- Marketing -- Management.
Customer services -- Marketing -- Management.
Alt author Helsdingen, Piet van.
Gabot, Mark.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 K1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 9980.5 K1  8 WEEK LOAN  AVAILABLE

Subject Service industries -- Marketing -- Management.
Customer services -- Marketing -- Management.
Descript 554p.
Note Subtitle on 1999 ed.: An international perspective.
Alt author Helsdingen, Piet van.
Gabot, Mark.
ISBN 0470091169
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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