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Author Woodruff, Robert B.
Title Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial.
Publication Info Malden, Mass. : Blackwell Business, 1996.


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 BJL Reading Room 1st floor HDC  HF 5415.32 W8  4 WEEK LOAN  AVAILABLE
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Descript 338p.
ISBN 1557865531
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Author Woodruff, Robert B.
Subject Consumers' preferences.
Consumer satisfaction.
Quality of products.
Marketing -- Management.
Alt author Gardial, Sarah Fisher, 1957-
Descript 338p.
ISBN 1557865531
Author Woodruff, Robert B.
Subject Consumers' preferences.
Consumer satisfaction.
Quality of products.
Marketing -- Management.
Alt author Gardial, Sarah Fisher, 1957-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.32 W8  4 WEEK LOAN  AVAILABLE

Subject Consumers' preferences.
Consumer satisfaction.
Quality of products.
Marketing -- Management.
Descript 338p.
Alt author Gardial, Sarah Fisher, 1957-
ISBN 1557865531
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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