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Record:
Author
Keller, Kevin Lane, 1956-
Title
Strategic brand management [electronic resource] : a European perspective / Kevin Lane Keller, Tony Apřia, Mats Georgson.
Publication Info
Harlow : Financial Times Prentice Hall, 2012.
Edition
2nd ed.
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Descript
xxv, 940 p. : ill.
Edition
2nd ed.
Note
Previous ed.: 2008.
ISBN
0273737880
9780273737889
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Author
Keller, Kevin Lane, 1956-
Subject
Brand name products -- Management.
Brand name products -- Europe -- Management.
Alt author
Apřia, Tony.
Georgson, Mats.
Descript
xxv, 940 p. : ill.
Edition
2nd ed.
Note
Previous ed.: 2008.
ISBN
0273737880
9780273737889
Author
Keller, Kevin Lane, 1956-
Subject
Brand name products -- Management.
Brand name products -- Europe -- Management.
Alt author
Apřia, Tony.
Georgson, Mats.
Subject
Brand name products -- Management.
Brand name products -- Europe -- Management.
Descript
xxv, 940 p. : ill.
Note
Previous ed.: 2008.
Alt author
Apřia, Tony.
Georgson, Mats.
ISBN
0273737880
9780273737889
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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