LEADER 00000nam a2200349 a 4500
001 16001353648
003 UkLoRLUK
008 100923s2010 enka 001 0 eng d
020 9781841162201
020 1841162205|q(hbk.) :
035 (Uk)015660044
035 (UkNtU)001353648
040 StDuBDS|beng|cStDuBDS
049 |jCU|k16001353648|lb
049 |jCU|k99015660044|lb|m-
050 4 HF 5816 A2
082 04 659.1079|222
245 00 Advertising works 19 :|bproving the payback on marketing
investment : case studies from the IPA Effectiveness
Awards 2010 /|cedited and introduced by David Golding.
246 30 IPA Effectiveness Awards 2010
260 London :|bWorld Advertising Research Centre,|c2010.
300 xxxiv, 814 p. :|bill. (some col.) ;|c25 cm.
650 0 IPA Effectiveness Awards.
650 0 Advertising|zGreat Britain|vCase studies.
650 0 Advertising campaigns|zGreat Britain|vCase studies.
700 1 Golding, David,|cMBA.
710 2 World Advertising Research Centre.
710 2 Institute of Practitioners in Advertising.
|