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BJL CLASSMARK
KDL CLASSMARK
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Title
Advertising works 19 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2010 / edited and introduced by David Golding.
Alternative Title
IPA Effectiveness Awards 2010
Publication Info
London : World Advertising Research Centre, 2010.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5816 A2
4 WEEK LOAN
AVAILABLE
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Descript
xxxiv, 814 p. : ill. (some col.) ; 25 cm.
ISBN
9781841162201
1841162205 (hbk.) :
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Subject
IPA Effectiveness Awards.
Advertising -- Great Britain -- Case studies.
Advertising campaigns -- Great Britain -- Case studies.
Alt author
Golding, David, MBA.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
Alternative Title
IPA Effectiveness Awards 2010
Descript
xxxiv, 814 p. : ill. (some col.) ; 25 cm.
ISBN
9781841162201
1841162205 (hbk.) :
Subject
IPA Effectiveness Awards.
Advertising -- Great Britain -- Case studies.
Advertising campaigns -- Great Britain -- Case studies.
Alt author
Golding, David, MBA.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
Alternative Title
IPA Effectiveness Awards 2010
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HF 5816 A2
4 WEEK LOAN
AVAILABLE
Subject
IPA Effectiveness Awards.
Advertising -- Great Britain -- Case studies.
Advertising campaigns -- Great Britain -- Case studies.
Descript
xxxiv, 814 p. : ill. (some col.) ; 25 cm.
Alt author
Golding, David, MBA.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
ISBN
9781841162201
1841162205 (hbk.) :
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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