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Author Gonçalves, Karen P.
Title Services marketing : a strategic approach.
Publication Info London : Prentice-Hall International, 1998.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9981.5 G6  8 WEEK LOAN  AVAILABLE

Descript 225p.
ISBN 0131065270
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Author Gonçalves, Karen P.
Subject Service industries -- United States -- Marketing.
Service industries -- United States -- Marketing -- Case studies.
Descript 225p.
ISBN 0131065270
Author Gonçalves, Karen P.
Subject Service industries -- United States -- Marketing.
Service industries -- United States -- Marketing -- Case studies.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9981.5 G6  8 WEEK LOAN  AVAILABLE

Subject Service industries -- United States -- Marketing.
Service industries -- United States -- Marketing -- Case studies.
Descript 225p.
ISBN 0131065270

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