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Title Advertising works 15 : proving the effectiveness of marketing communications ; cases from the IPA Effectiveness Awards 2006 / edited by Laurence Green.
Publication Info Henley-on-Thames : World Advertising Research Center, 2007.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE
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Descript 467p. + 1 DVD.
Note Includes 1 DVD.
Published in association with the IPA.
ISBN 9781841161938
1841161934 (hbk.)
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Subject Advertising -- Awards -- Great Britain -- Case studies.
Alt author Green, Laurence.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
Descript 467p. + 1 DVD.
Note Includes 1 DVD.
Published in association with the IPA.
ISBN 9781841161938
1841161934 (hbk.)
Subject Advertising -- Awards -- Great Britain -- Case studies.
Alt author Green, Laurence.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Awards -- Great Britain -- Case studies.
Descript 467p. + 1 DVD.
Note Includes 1 DVD.
Published in association with the IPA.
Alt author Green, Laurence.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
ISBN 9781841161938
1841161934 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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