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Author Zeithaml, Valarie, author.
Title Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler, Martin Mende.
Publisher New York, NY : McGraw-Hill, [2024]
Copyright date 2024
Edition Eighth edition.


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Descript 1 online resource (1,046 pages)
Content text txt
Media computer c
Carrier online resource cr
Edition Eighth edition.
ISBN 9781266378911 (electronic bk.)
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Author Zeithaml, Valarie, author.
Subject Service industries -- Management.
Service industries -- Marketing.
Alt author Bitner, Mary Jo, author.
Gremler, Dwayne, author.
Mende, Martin, author.
Descript 1 online resource (1,046 pages)
Content text txt
Media computer c
Carrier online resource cr
Edition Eighth edition.
ISBN 9781266378911 (electronic bk.)
Author Zeithaml, Valarie, author.
Subject Service industries -- Management.
Service industries -- Marketing.
Alt author Bitner, Mary Jo, author.
Gremler, Dwayne, author.
Mende, Martin, author.

Subject Service industries -- Management.
Service industries -- Marketing.
Descript 1 online resource (1,046 pages)
Content text txt
Media computer c
Carrier online resource cr
Alt author Bitner, Mary Jo, author.
Gremler, Dwayne, author.
Mende, Martin, author.
ISBN 9781266378911 (electronic bk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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