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Author Hollis, Nigel.
Title The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
Publication Info Basingstoke : Palgrave Macmillan, c2008.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE

Descript 254p.
ISBN 9780230620568 (pbk.)
9780230606227 (hbk.)
0230606229 (hbk.)
Click on the terms below to find similar items in the catalogue
Author Hollis, Nigel.
Subject Brand name products.
Branding (Marketing)
Brand name products -- Management.
Descript 254p.
ISBN 9780230620568 (pbk.)
9780230606227 (hbk.)
0230606229 (hbk.)
Author Hollis, Nigel.
Subject Brand name products.
Branding (Marketing)
Brand name products -- Management.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 H7  8 WEEK LOAN  AVAILABLE

Subject Brand name products.
Branding (Marketing)
Brand name products -- Management.
Descript 254p.
ISBN 9780230620568 (pbk.)
9780230606227 (hbk.)
0230606229 (hbk.)

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