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AUTHORS (1-2 of 2)
Holt Douglas B
1
Mark
  Cultural strategy : using innovative ideologies to build breakthrough brands
Holt, Douglas B., author.
Oxford, United Kingdom : Oxford University Press, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF5415.1255 .H65 2010  4 WEEK LOAN  AVAILABLE
2
Mark
  How brands become icons : the principles of cultural branding
Holt, Douglas B., author.
Boston, Massachusetts : Harvard Business School Press, 2004. -Access this resource online 		2004
EBOOKS
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