LEADER 00000nam 2200229 a 4500
001 0750655011
007 t
008 030410s2003 ma r 001 eng
020 0750655011
040 CURLLC
050 4 HF 6161 B4 A1
245 00 Ad value :|btwenty ways advertising works for brands /
|cedited by Leslie Butterfield.
260 Oxford :|bButterworth-Heinemann,|c2003.
300 224p.
500 "Published in association with the Institute of
Practitioners in Advertising.".
650 0 Advertising|xBrand name products.
650 0 Brand name products.
700 1 Butterfield, Leslie,|d1952-
710 2 Institute of Practitioners in Advertising.
