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Title Wiley international encyclopedia of marketing / [editors-in-chief, Jagdish Sheth and Naresh Malhotra].
Alternative Title International encyclopedia of marketing
Publication Info Chichester : Wiley, 2011.


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 BJL Teaching Reserve  658.8003 SHE  v.1  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.2  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.3  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.4  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.5  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.6  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.7  UNTIL CLOSING  ASK at the Reading Room
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Descript 7 v. : ill. ; 26 cm.
Contents vol. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- vol.2. Marketing research / edited by Wagner A. Kamakura -- vol. 3. Consumer behaviour / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- vol. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- vol. 5. Product innovation and management / edited by Barry L. Bayus -- vol. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- vol. 7. Cumulative index
ISBN 1405161787
9781405161787
 Click on the terms below to find similar items in the catalogue
Subject Marketing -- Encyclopedias.
Alt author Sheth, Jagdish N.
Malhotra, Naresh K.
Peterson, Robert A. (Robert Allen), 1944-
Kerin, Roger A.
Kamakura, Wagner A.
Bagozzi, Richard P.
Ruvio, Ayalla A.
Belch, Michael A.
Belch, George E. (George Edward), 1951-
Bayus, Barry L.
Bello, Daniel C.
Griffith, David A.
Alternative Title International encyclopedia of marketing
Descript 7 v. : ill. ; 26 cm.
Contents vol. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- vol.2. Marketing research / edited by Wagner A. Kamakura -- vol. 3. Consumer behaviour / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- vol. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- vol. 5. Product innovation and management / edited by Barry L. Bayus -- vol. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- vol. 7. Cumulative index
ISBN 1405161787
9781405161787
Subject Marketing -- Encyclopedias.
Alt author Sheth, Jagdish N.
Malhotra, Naresh K.
Peterson, Robert A. (Robert Allen), 1944-
Kerin, Roger A.
Kamakura, Wagner A.
Bagozzi, Richard P.
Ruvio, Ayalla A.
Belch, Michael A.
Belch, George E. (George Edward), 1951-
Bayus, Barry L.
Bello, Daniel C.
Griffith, David A.
Alternative Title International encyclopedia of marketing
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8003 SHE  v.1  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.2  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.3  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.4  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.5  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.6  UNTIL CLOSING  ASK at the Reading Room
 BJL Teaching Reserve  658.8003 SHE  v.7  UNTIL CLOSING  ASK at the Reading Room

Subject Marketing -- Encyclopedias.
Descript 7 v. : ill. ; 26 cm.
Contents vol. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- vol.2. Marketing research / edited by Wagner A. Kamakura -- vol. 3. Consumer behaviour / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- vol. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- vol. 5. Product innovation and management / edited by Barry L. Bayus -- vol. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- vol. 7. Cumulative index
Alt author Sheth, Jagdish N.
Malhotra, Naresh K.
Peterson, Robert A. (Robert Allen), 1944-
Kerin, Roger A.
Kamakura, Wagner A.
Bagozzi, Richard P.
Ruvio, Ayalla A.
Belch, Michael A.
Belch, George E. (George Edward), 1951-
Bayus, Barry L.
Bello, Daniel C.
Griffith, David A.
ISBN 1405161787
9781405161787
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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