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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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AUTHORS (1-5 of 5)
Kapferer Jean Noel
1
Mark
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, c2009.
c2009
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 K1
8 WEEK LOAN
AVAILABLE
2
Mark
The luxury strategy break the rules of marketing to build luxury brands
Kapferer, Jean-Noël.
London : Kogan Page, 2012.
Access this resource online
2012
EBOOKS
3
Mark
The new strategic brand management : advanced insights and strategic thinking
Kapferer, Jean-Noël.
London ; Philadelphia : Kogan Page, 2012.
Access this resource online
2012
EBOOKS
4
Mark
The new strategic brand management : creating and sustaining brand equity long term.
Kapferer, Jean-Noël.
London : Kogan Page, 2004.
2004
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 K1
8 WEEK LOAN
AVAILABLE
BJL 5th Floor
HD 69 B7 K1
8 WEEK LOAN
AVAILABLE
5
Mark
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël.
London ; Philadelphia, Pa. : Kogan Page, 2008.
2008
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Reading Room 1st floor HDC
HD 69 B7 K1
4 WEEK LOAN
AVAILABLE
Access this resource online
