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Author Kumar, Nirmalya.
Title Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
Publication Info Boston, Mass. : Harvard Business School Press, c2007.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K9  8 WEEK LOAN  AVAILABLE

Descript 270p.
ISBN 9781422101674
1422101673
Click on the terms below to find similar items in the catalogue
Author Kumar, Nirmalya.
Subject Branding (Marketing)
Alt author Steenkamp, Jan-Benedict E. M.
Descript 270p.
ISBN 9781422101674
1422101673
Author Kumar, Nirmalya.
Subject Branding (Marketing)
Alt author Steenkamp, Jan-Benedict E. M.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 K9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 K9  8 WEEK LOAN  AVAILABLE

Subject Branding (Marketing)
Descript 270p.
Alt author Steenkamp, Jan-Benedict E. M.
ISBN 9781422101674
1422101673

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