LEADER 00000nam 22004093u 4500
001 EBL973868
003 AU-PeEL
005 20161111123343.0
006 m d
007 cr -n---------
008 161111s2012||||||| s|||||||||||eng|d
020 9789067048460
035 EBL973868
035 (OCoLC)787844404
040 AU-PeEL|beng|cAU-PeEL|dAU-PeEL
050 4 K1-7720
100 1 Lopez-Tarruella, Aurelio.
245 10 Google and the law :|bempirical approaches to legal
aspects of knowledge-economy business models.
250 1st ed.
260 The Hague :|bT.M.C. Asser Press,|c2012.
300 1 online resource (403 p.)
490 1 Information technology and law series ;|vv.22
500 Description based upon print version of record.
505 0 Google and the Law -- Series Information -- Contents -- 1
Introduction: Google Pushing the Boundaries of Law --
References -- 2 The Power of Google: First Mover Advantage
or Abuse of a Dominant Position? -- 2.1&
#x2026;Introduction -- 2.2…Article 102 TFEU --
2.2.1 Dominance -- 2.2.1.1 Relevant Market -- 2.2.1.2
Dominance in New Economy Markets -- 2.2.2 Abuse -- 2.3&
#x2026;Antitrust Investigations into Google's Market Power
-- 2.3.1 United States -- 2.3.2 Article 102 TFEU
Complaints with the European Commission -- 2.3.3
Investigations by European National Competition
Authorities
505 8 2.3.3.1 Autorité de la Concurrence (French Competition
Authority) -- 2.3.3.2 Autorità Garante della Concorrenza e
del Mercato (Italian Competition Authority) -- 2.4&
#x2026;Google's Power -- 2.4.1 Initial Observations --
2.4.2 Google and the Relevant Market -- 2.4.2.1 Commission
Decision in the Google/DoubleClick Merger -- 2.4.2.2
Product Market Definition -- 2.4.2.3 Geographical Market
Definition -- 2.4.3 Google and Dominance -- 2.4.3.1
Competitive Restraints -- 2.4.3.2 Assessment by the
European Commission -- 2.5…Google's Abuse -- 2.5.1
Practices to be investigated -- 2.5.1.1 Downgrading Web
Pages
505 8 Manipulating Search Results -- 2.5.1.2 Imposing Anti-
competitive Contractual Restrictions on Advertising
Partners -- 2.5.1.3 Integrating Third Party Products on
Other Websites for Free -- 2.5.2 Using Third Party Content
to Make Money by Placing Advertisements, Without Paying a
Remuneration -- 2.6…Conclusions -- References -- 3
Google AdWords: Trade Mark Law and Liability of Internet
Service Providers -- 3.1…The Objective -- 3.2&
#x2026;What is an AdWord? -- 3.3…AdWords and
Keywords -- 3.4…Why are AdWords so Valuable? -- 3.5
…How Does the AdWords Service Work?
505 8 3.6…AdWords and the Vocabulary of Trade Marks --
3.7…What is Surprising About AdWords? -- 3.8&
#x2026;Trade Mark Law: What are Its Functions? -- 3.9&
#x2026;Competition Policy: What are Its Functions? -- 3.10
…Competition and Freedom of Expression -- 3.11&
#x2026;Balancing Trade Mark Rights Against Competition
Policy in Google AdWords -- 3.12…Primary and
Secondary Trade Mark Law Issues Arising from the Use of
AdWords -- 3.13…''Google France'': the Factual
Background -- 3.13.1 Case C-236/08 -- 3.13.2 Case C-237/08
-- 3.13.3 Case C-238/08 -- 3.13.4 The Advocate General's
Opinion -- 3.13.5 The Court of Justice Ruling
505 8 3.13.6 ''Double-Identity'' Use of a Trade Mark as a
Keyword by Someone Other than the Trade Mark Owner --
3.13.7 The Consumer and ''Initial Interest Confusion'' --
3.13.8 Storage and Organisation of the Display of
Advertisements Corresponding to Keywords -- 3.13.9 Google
as a ''Referencing Service Provider'' -- 3.14&
#x2026;Subsequent Court of Justice Case Law -- 3.14.1
''BergSpechte'' -- 3.14.2 ''Eis.de'' -- 3.14.3
''Portakabin'' -- 3.14.4 ''Interflora'' -- 3.14.5
''L'Oréal v eBay'' -- 3.14.6 ''Wintersteiger'' -- 3.15&
#x2026;Some Closing Thoughts -- 3.15.1 Google's Business
Plan: a High-Level Appraisal
505 8 3.15.2 The State of Trade Mark Law in the European Union
506 1 325 annual accesses.|5UkHlHU
610 20 Google (Firm)
650 0 Internet|xLaw and legislation.
650 0 Search engines.
830 0 Information technology and law series
856 40 |uhttp://hull.eblib.com/patron/FullRecord.aspx?p=973868
|zGo to ebook
936 EBL ILL 23/10/17
