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Author Kennedy, Marie R.
Title Marketing your library's electronic resources : a how-to-do-it manual / [Marie R. Kennedy and Cheryl LaGuardia].
Publisher London : Facet Publishing, 2013.
Copyright date ©2013
Edition UK edition.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  q Z 692 C65 K3  8 WEEK LOAN  AVAILABLE
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Descript xxi, 177 pages : illustrations ; 28 cm.
Content text
Media unmediated
Carrier volume
Edition UK edition.
Contents Part I. How to design your marketing plan -- Determining the purpose of your marketing plan -- Fashion your marketing plan -- Implementing your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan ("lather, rinse, and repeat") -- Part II. Sample marketing plan reports -- Example 1. Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Milner Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relations/marketing request -- Appendix 8. Flier posting information; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
ISBN 9781856049429
1856049426
 Click on the terms below to find similar items in the catalogue
Author Kennedy, Marie R.
Series How-to-do-it manuals
How-to-do-it manuals for libraries.
Subject Libraries -- Special collections -- Electronic information resources.
Libraries -- Marketing.
Electronic information resources -- Marketing.
Libraries -- United States -- Marketing -- Case studies.
Alt author LaGuardia, Cheryl.
Descript xxi, 177 pages : illustrations ; 28 cm.
Content text
Media unmediated
Carrier volume
Edition UK edition.
Contents Part I. How to design your marketing plan -- Determining the purpose of your marketing plan -- Fashion your marketing plan -- Implementing your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan ("lather, rinse, and repeat") -- Part II. Sample marketing plan reports -- Example 1. Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Milner Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relations/marketing request -- Appendix 8. Flier posting information; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
ISBN 9781856049429
1856049426
Author Kennedy, Marie R.
Series How-to-do-it manuals
How-to-do-it manuals for libraries.
Subject Libraries -- Special collections -- Electronic information resources.
Libraries -- Marketing.
Electronic information resources -- Marketing.
Libraries -- United States -- Marketing -- Case studies.
Alt author LaGuardia, Cheryl.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  q Z 692 C65 K3  8 WEEK LOAN  AVAILABLE

Subject Libraries -- Special collections -- Electronic information resources.
Libraries -- Marketing.
Electronic information resources -- Marketing.
Libraries -- United States -- Marketing -- Case studies.
Descript xxi, 177 pages : illustrations ; 28 cm.
Content text
Media unmediated
Carrier volume
Contents Part I. How to design your marketing plan -- Determining the purpose of your marketing plan -- Fashion your marketing plan -- Implementing your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan ("lather, rinse, and repeat") -- Part II. Sample marketing plan reports -- Example 1. Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Milner Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relations/marketing request -- Appendix 8. Flier posting information; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
Alt author LaGuardia, Cheryl.
ISBN 9781856049429
1856049426
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