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Title Modern marketing management : selected readings / edited by Raymond J. Lawrence and Michael J. Thomas.
Publication Info Harmondsworth : Penguin, 1971.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 M6  8 WEEK LOAN  AVAILABLE

Descript 413p : ill ; 18cm.
Note Penguin modern management readings.
ISBN 0140802657
Click on the terms below to find similar items in the catalogue
Series Penguin Education.
Penguin Education.
Subject Marketing -- Management.
Alt author Lawrence, Raymond John.
Thomas, Michael J., 1933-
Descript 413p : ill ; 18cm.
Note Penguin modern management readings.
ISBN 0140802657
Series Penguin Education.
Penguin Education.
Subject Marketing -- Management.
Alt author Lawrence, Raymond John.
Thomas, Michael J., 1933-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 M6  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Descript 413p : ill ; 18cm.
Note Penguin modern management readings.
Alt author Lawrence, Raymond John.
Thomas, Michael J., 1933-
ISBN 0140802657

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