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Author Usunier, Jean-Claude.
Title Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
Publication Info Harlow : Prentice Hall Financial Times, 2009.
Edition 5th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 U8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 U8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 U8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 U8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 U8  8 WEEK LOAN  AVAILABLE

Descript 479p.
Edition 5th ed.
ISBN 9780273713913
Click on the terms below to find similar items in the catalogue
Author Usunier, Jean-Claude.
Subject Export marketing -- Social aspects.
International business enterprises -- Social aspects.
Intercultural communication.
Alt author Lee, Julie, 1948-
Descript 479p.
Edition 5th ed.
ISBN 9780273713913
Author Usunier, Jean-Claude.
Subject Export marketing -- Social aspects.
International business enterprises -- Social aspects.
Intercultural communication.
Alt author Lee, Julie, 1948-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 1416 U8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 U8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 U8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 U8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 1416 U8  8 WEEK LOAN  AVAILABLE

Subject Export marketing -- Social aspects.
International business enterprises -- Social aspects.
Intercultural communication.
Descript 479p.
Alt author Lee, Julie, 1948-
ISBN 9780273713913

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