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Author Kotler, Philip.
Title Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Publication Info Upper Saddle River, NJ : Pearson Education, Inc., c2010.
Edition 5th ed., International ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  647.940688 KOT  4 WEEK LOAN  AVAILABLE
 BJL Reading Room Mezzanine  647.940688 KOT  4 WEEK LOAN  AVAILABLE

Descript 683p.
Edition 5th ed., International ed.
ISBN 0132453134 (pbk.)
9780132453134 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Kotler, Philip.
Subject Hospitality industry -- Marketing.
Tourist trade -- Marketing.
Alt author Bowen, John (John T.), 1948-
Makens, James C.
Descript 683p.
Edition 5th ed., International ed.
ISBN 0132453134 (pbk.)
9780132453134 (pbk.)
Author Kotler, Philip.
Subject Hospitality industry -- Marketing.
Tourist trade -- Marketing.
Alt author Bowen, John (John T.), 1948-
Makens, James C.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  647.940688 KOT  4 WEEK LOAN  AVAILABLE
 BJL Reading Room Mezzanine  647.940688 KOT  4 WEEK LOAN  AVAILABLE

Subject Hospitality industry -- Marketing.
Tourist trade -- Marketing.
Descript 683p.
Alt author Bowen, John (John T.), 1948-
Makens, James C.
ISBN 0132453134 (pbk.)
9780132453134 (pbk.)

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