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Title Developing a market orientation / Rohit Deshpandé, editor.
Publication Info Thousand Oaks, Calif. : Sage, c1999.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 D4  8 WEEK LOAN  AVAILABLE

Descript 320p.
Note Papers originally published as Marketing Science Institute working papers.
ISBN 076191692X
0761916938
Click on the terms below to find similar items in the catalogue
Subject Marketing research.
Customer services.
Corporate culture.
Organization.
Competition.
Alt author Deshpandé, Rohit.
Marketing Science Institute.
Descript 320p.
Note Papers originally published as Marketing Science Institute working papers.
ISBN 076191692X
0761916938
Subject Marketing research.
Customer services.
Corporate culture.
Organization.
Competition.
Alt author Deshpandé, Rohit.
Marketing Science Institute.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.2 D4  8 WEEK LOAN  AVAILABLE

Subject Marketing research.
Customer services.
Corporate culture.
Organization.
Competition.
Descript 320p.
Note Papers originally published as Marketing Science Institute working papers.
Alt author Deshpandé, Rohit.
Marketing Science Institute.
ISBN 076191692X
0761916938

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