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BJL CLASSMARK
KDL CLASSMARK
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KDL, Scarborough
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Record:
Author
McLean, Fiona, 1961-
Title
Marketing the museum [electronic resource] / Fiona McLean.
Publication Info
London ; New York : Routledge, 1997.
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Descript
257 p. : ill.
ISBN
0203033663
9780203033661
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Author
McLean, Fiona, 1961-
Subject
Museums -- Marketing.
Museums -- Management.
Descript
257 p. : ill.
ISBN
0203033663
9780203033661
Author
McLean, Fiona, 1961-
Subject
Museums -- Marketing.
Museums -- Management.
Subject
Museums -- Marketing.
Museums -- Management.
Descript
257 p. : ill.
ISBN
0203033663
9780203033661
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