LEADER 00000cam 2200301 a 4500
001 111196537
003 UkLCURL
008 080820s2009 njua b 001 0 eng
020 9780132357814|q(hbk.)
020 013235781X|q(hbk.)
035 (COUTTS)8338007
035 (DLC) 2008022302
035 (UkLSE)1196537
040 DLC|cDLC|dBTCTA|dBAKER|dOCLCG|dC#P|dYDXCP|dBWX|dDLC
049 |jCU|k111196537|ll
050 4 HD 9993 E452 E2
082 00 658.4/0353|222
100 1 Edery, David,|d1976-
245 10 Changing the game :|bhow video games are transforming the
future of business /|cDavid Edery and Ethan Mollick.
260 Upper Saddle River, N.J. :|bFT Press,|cc2009.
300 218p.
650 0 Video games industry.
650 0 Target marketing.
700 1 Mollick, Ethan,|d1975-
