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Author Mooij, Marieke K. de, 1943-
Title Global marketing and advertising : understanding cultural paradoxes.
Publication Info Thousand Oaks, Calif. ; London : Sage, c2005.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415.127 M7  UNTIL CLOSING  ASK at the Reading Room

Descript 269p.
Edition 2nd ed.
ISBN 1412914760
1412914752
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Author Mooij, Marieke K. de, 1943-
Subject Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript 269p.
Edition 2nd ed.
ISBN 1412914760
1412914752
Author Mooij, Marieke K. de, 1943-
Subject Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415.127 M7  UNTIL CLOSING  ASK at the Reading Room

Subject Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.
Descript 269p.
ISBN 1412914760
1412914752

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