LEADER 00000nam 2200229 a 4500
001 0803959699
007 t
008 980223s1998 xxua rb 001 eng
020 0803959702
020 0803959699
040 CURLLC
050 4 HF 5415.127 M7
100 1 Mooij, Marieke K. de,|d1943-
245 10 Global marketing and advertising :|bunderstanding cultural
paradoxes.
260 Thousand Oaks, Calif. :|bSage Publications,|c1997.
300 316p.
650 0 Target marketing|xCross-cultural studies.
650 0 Advertising|xCross-cultural studies.
650 0 Consumer behavior|xCross-cultural studies.
936 Teaching Reserve 2018/19
|