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008 060410s2005 ca a r 001 eng
020 1412914760
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040 CURLLC
050 4 HF 5415.127 M7
100 1 Mooij, Marieke K. de,|d1943-
245 10 Global marketing and advertising :|bunderstanding cultural
paradoxes.
250 2nd ed.
260 Thousand Oaks, Calif. ;|aLondon :|bSage,|cc2005.
300 269p.
650 0 Target marketing|vCross-cultural studies.
650 0 Advertising|vCross-cultural studies.
650 0 Consumer behavior|vCross-cultural studies.
936 Teaching Reserve 2018/19
|