LEADER 00000nam 2200277 4500
001 DAW26152413
008 130725s2014 caua f 001 0 eng|d
020 1452257175
020 9781452257174
040 StDuBDS|cStDuBDS|erda
050 4 HF 5415.127 M7
100 1 Mooij, Marieke K. de,|d1943-
245 10 Global marketing and advertising :|bunderstanding cultural
paradoxes /|cMarieke de Mooij.
250 Fourth edition.
264 1 Los Angeles :|bSAGE,|c[2014]
264 4 |c©2014
300 xx, 394 pages :|billustrations (black and white, and
colour) ;|c26 cm
336 text|2rdacontent
337 unmediated|2rdamedia
338 volume|2rdacarrier
500 Previous edition: 2010.
650 0 Target marketing|vCross-cultural studies.
650 0 Advertising|vCross-cultural studies.
650 0 Consumer behavior|vCross-cultural studies.
|