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Author Mentzer, John T.
Title Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
Publication Info Thousand Oaks, Calif. : Sage Publications, c2005.
Edition 2nd ed.


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 BJL Reading Room Mezzanine  658.818 MEN  4 WEEK LOAN  AVAILABLE

Descript 347p.
Edition 2nd ed.
ISBN 1412905710
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Author Mentzer, John T.
Subject Sales forecasting -- Management.
Marketing research -- Management.
Alt author Moon, Mark A., 1955-
Descript 347p.
Edition 2nd ed.
ISBN 1412905710
Author Mentzer, John T.
Subject Sales forecasting -- Management.
Marketing research -- Management.
Alt author Moon, Mark A., 1955-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room Mezzanine  658.818 MEN  4 WEEK LOAN  AVAILABLE

Subject Sales forecasting -- Management.
Marketing research -- Management.
Descript 347p.
Alt author Moon, Mark A., 1955-
ISBN 1412905710

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