LEADER 00000nam 22003018a 4500 001 21760445 003 UCS 008 080303s2008 inua b 001 0 eng d 020 9780273754510 020 9780273752929|q(pbk.) 020 0273752928|q(pbk.) 035 (Uk)014537779 040 StDuBDS|beng|cStDuBDS 049 |jCU|k99014537779|lb|m- 050 4 HF 5823 W4 082 04 659.1|222 100 1 Moriarty, Sandra E.|q(Sandra Ernst) 245 10 Advertising & IMC :|bprinciples & practice. 250 9th ed. /|bSandra Moriarty, Nancy Mitchell, William Wells. 260 London :|bPearson,|c2012. 300 685p. 650 0 Advertising. 700 1 Mitchell, Nancy,|d1950- 700 1 Wells, William D.,|d1926-
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