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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Moss, Giles David.
Title
Pharmaceuticals - where's the brand logic? : branding lessons and strategy / Giles David Moss.
Publication Info
New York : Pharmaceutical Products Press, 2007.
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 9665.5 M9
8 WEEK LOAN
AVAILABLE
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Descript
223p.
ISBN
9780789032591 (pbk.)
9780789032584 (hbk.)
0789032589 (hbk.)
0789032597 (pbk.)
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Author
Moss, Giles David.
Subject
Drugs -- Marketing.
Branding (Marketing)
Pharmaceutical industry.
Descript
223p.
ISBN
9780789032591 (pbk.)
9780789032584 (hbk.)
0789032589 (hbk.)
0789032597 (pbk.)
Author
Moss, Giles David.
Subject
Drugs -- Marketing.
Branding (Marketing)
Pharmaceutical industry.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 9665.5 M9
8 WEEK LOAN
AVAILABLE
Subject
Drugs -- Marketing.
Branding (Marketing)
Pharmaceutical industry.
Descript
223p.
ISBN
9780789032591 (pbk.)
9780789032584 (hbk.)
0789032589 (hbk.)
0789032597 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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