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Author Mullins, John W. (John Walker)
Title The customer-funded business : start, finance, or grow your company with your customers' cash / John Mullins, Ph.D.
Publication Info Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]


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Descript xxii, 282 pages : illustrations
Contents Why This Book? xv 1 Craving Crowdfunding? Pandering to VCs? Groveling to Your CFO?: The Magic of Traction and the Customer-Funded Revolution 1 2 Customer-Funded Models: Mirage or Mind-Set? Old or New? 39 3 Buyers and Sellers, but Not Your Goods: Matchmaker Models 70 4 Ask for the Cash: Pay-in-Advance Models 98 5 Recurring Revenue: Subscription and SaaS Models 125 6 Sell Less, Earn More: Scarcity and Flash Sales Models 153 7 Build It for One, Then Sell It to All: Service-to-Product Models 177 8 Make It Happen: Put a Customer-Funded Model to Work in Your Business 205 Acknowledgments 239 Notes 243 About the Research 267 About the Author 271 Index 273
Note 200 annual accesses. UkHlHU
ISBN 9781118879047 (e-book)
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Author Mullins, John W. (John Walker)
Subject New business enterprises -- Finance.
Venture capital.
Customer relations.
Entrepreneurship.
Descript xxii, 282 pages : illustrations
Contents Why This Book? xv 1 Craving Crowdfunding? Pandering to VCs? Groveling to Your CFO?: The Magic of Traction and the Customer-Funded Revolution 1 2 Customer-Funded Models: Mirage or Mind-Set? Old or New? 39 3 Buyers and Sellers, but Not Your Goods: Matchmaker Models 70 4 Ask for the Cash: Pay-in-Advance Models 98 5 Recurring Revenue: Subscription and SaaS Models 125 6 Sell Less, Earn More: Scarcity and Flash Sales Models 153 7 Build It for One, Then Sell It to All: Service-to-Product Models 177 8 Make It Happen: Put a Customer-Funded Model to Work in Your Business 205 Acknowledgments 239 Notes 243 About the Research 267 About the Author 271 Index 273
Note 200 annual accesses. UkHlHU
ISBN 9781118879047 (e-book)
Author Mullins, John W. (John Walker)
Subject New business enterprises -- Finance.
Venture capital.
Customer relations.
Entrepreneurship.

Subject New business enterprises -- Finance.
Venture capital.
Customer relations.
Entrepreneurship.
Descript xxii, 282 pages : illustrations
Contents Why This Book? xv 1 Craving Crowdfunding? Pandering to VCs? Groveling to Your CFO?: The Magic of Traction and the Customer-Funded Revolution 1 2 Customer-Funded Models: Mirage or Mind-Set? Old or New? 39 3 Buyers and Sellers, but Not Your Goods: Matchmaker Models 70 4 Ask for the Cash: Pay-in-Advance Models 98 5 Recurring Revenue: Subscription and SaaS Models 125 6 Sell Less, Earn More: Scarcity and Flash Sales Models 153 7 Build It for One, Then Sell It to All: Service-to-Product Models 177 8 Make It Happen: Put a Customer-Funded Model to Work in Your Business 205 Acknowledgments 239 Notes 243 About the Research 267 About the Author 271 Index 273
Note 200 annual accesses. UkHlHU
ISBN 9781118879047 (e-book)
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