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Title Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.].
Publication Info London : McGraw-Hill, 2005.
Edition 5th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415.13 M3  UNTIL CLOSING  ASK AT HDC

Descript 520p.
Edition 5th ed.
Note Previous ed.: 2002.
ISBN 0071111697
0072863706
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Series McGraw-Hill/Irwin series in marketing
Subject Marketing -- Management.
Alt author Mullins, John W. (John Walker)
Descript 520p.
Edition 5th ed.
Note Previous ed.: 2002.
ISBN 0071111697
0072863706
Series McGraw-Hill/Irwin series in marketing
Subject Marketing -- Management.
Alt author Mullins, John W. (John Walker)
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5415.13 M3  UNTIL CLOSING  ASK AT HDC

Subject Marketing -- Management.
Descript 520p.
Note Previous ed.: 2002.
Alt author Mullins, John W. (John Walker)
ISBN 0071111697
0072863706

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