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Author Walker, Orville C.
Title Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Publication Info New York ; London : McGraw-Hill, 2008.
Edition 6th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 W1  8 WEEK LOAN  AVAILABLE

Descript 346p.
Edition 6th ed.
ISBN 9780071263917 (international ed : pbk.)
0071263918 (international ed : pbk.)
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Author Walker, Orville C.
Subject Marketing -- Management.
Strategic planning.
Alt author Mullins, John W. (John Walker)
Descript 346p.
Edition 6th ed.
ISBN 9780071263917 (international ed : pbk.)
0071263918 (international ed : pbk.)
Author Walker, Orville C.
Subject Marketing -- Management.
Strategic planning.
Alt author Mullins, John W. (John Walker)
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.13 W1  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Strategic planning.
Descript 346p.
Alt author Mullins, John W. (John Walker)
ISBN 9780071263917 (international ed : pbk.)
0071263918 (international ed : pbk.)

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