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Author Mullins, John W. (John Walker), author.
Title The new business road test : what entrepreneurs and executives should do before launching a lean start-up / John Mullins.
Publisher Harlow : FT Publishing, 2017.
Edition Fifth edition.



Descript xx, 337 pages : illustrations (black and white)
Content text
still image
Media computer
Carrier online resource
Edition Fifth edition.
Note Previous edition: 2013.
2 concurrent users. UkHlHU
ISBN 9781292208404 (e-book)
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Author Mullins, John W. (John Walker), author.
Subject New business enterprises -- Planning.
Marketing research.
Descript xx, 337 pages : illustrations (black and white)
Content text
still image
Media computer
Carrier online resource
Edition Fifth edition.
Note Previous edition: 2013.
2 concurrent users. UkHlHU
ISBN 9781292208404 (e-book)
Author Mullins, John W. (John Walker), author.
Subject New business enterprises -- Planning.
Marketing research.

Subject New business enterprises -- Planning.
Marketing research.
Descript xx, 337 pages : illustrations (black and white)
Content text
still image
Media computer
Carrier online resource
Note Previous edition: 2013.
2 concurrent users. UkHlHU
ISBN 9781292208404 (e-book)

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