LEADER 00000cam  2200301 a 4500 
001    99014275815 
003    UkLCURL 
008    071101s2008    mau      b    001 0 eng d 
020    9780071263917 (international ed : pbk.) 
020    0071263918 (international ed : pbk.) 
035    (Uk)014275815 
040    StDuBDS|beng|cStDuBDS|dUk 
049    |jCU|k99014275815|lb|m+ 
050  4 HF 5415.13 W1 
082 04 658.802|222 
100 1  Walker, Orville C. 
245 10 Marketing strategy :|ba decision-focused approach /
       |cOrville C. Walker, Jr., John W. Mullins. 
250    6th ed. 
260    New York ;|aLondon :|bMcGraw-Hill,|c2008. 
300    346p. 
650  0 Marketing|xManagement. 
650  0 Strategic planning. 
700 1  Mullins, John W.|q(John Walker) 
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