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Title Advertising works 21 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2012, open to all agencies, media owners and clients worldwide / edited and introduced by Marie Oldham.
Publisher London : Warc, [2013]
Copyright date ©2013


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 BJL Reading Room 1st floor HDC  HF 5816 A2  4 WEEK LOAN  AVAILABLE
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Descript xiv, 714 pages : illustrations (black and white, and colour) ; 25 cm
Content text
still image
Media unmediated
Carrier volume
Note At foot of title: IPA.
ISBN 9781841162263 (hbk.)
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Subject Advertising campaigns -- Great Britain -- Case studies.
Alt author Oldham, Marie.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
Descript xiv, 714 pages : illustrations (black and white, and colour) ; 25 cm
Content text
still image
Media unmediated
Carrier volume
Note At foot of title: IPA.
ISBN 9781841162263 (hbk.)
Subject Advertising campaigns -- Great Britain -- Case studies.
Alt author Oldham, Marie.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5816 A2  4 WEEK LOAN  AVAILABLE

Subject Advertising campaigns -- Great Britain -- Case studies.
Descript xiv, 714 pages : illustrations (black and white, and colour) ; 25 cm
Content text
still image
Media unmediated
Carrier volume
Note At foot of title: IPA.
Alt author Oldham, Marie.
World Advertising Research Centre.
Institute of Practitioners in Advertising.
ISBN 9781841162263 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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