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Author O'Shaughnessy, John.
Title Persuasion in advertising / by John O'Shaughnessy & Nicholas Jackson O'Shaughnessy.
Publication Info New York : Routledge, 2004.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 O8  8 WEEK LOAN  DUE 24-06-24

Descript 220p.
ISBN 0415322243
0415322235
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Author O'Shaughnessy, John.
Subject Advertising -- Psychological aspects.
Persuasion (Psychology)
Alt author O'Shaughnessy, Nicholas J. (Nicholas Jackson), 1954-
Descript 220p.
ISBN 0415322243
0415322235
Author O'Shaughnessy, John.
Subject Advertising -- Psychological aspects.
Persuasion (Psychology)
Alt author O'Shaughnessy, Nicholas J. (Nicholas Jackson), 1954-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5822 O8  8 WEEK LOAN  DUE 24-06-24

Subject Advertising -- Psychological aspects.
Persuasion (Psychology)
Descript 220p.
Alt author O'Shaughnessy, Nicholas J. (Nicholas Jackson), 1954-
ISBN 0415322243
0415322235

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