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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Webster, James G.
Title
Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
Publication Info
Mahwah, N.J. : Erlbaum, 2006.
Edition
3rd ed.
Location/Availability
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LOCATION
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STATUS
BJL 5th Floor
HE 8700.65 W4
8 WEEK LOAN
AVAILABLE
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Descript
317p.
Edition
3rd ed.
ISBN
080585410X
0805854096
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Author
Webster, James G.
Series
LEA's communication series
Subject
Television programs -- Ratings -- Methodology.
Television viewers.
Radio programs -- Ratings -- Methodology.
Radio audiences.
Alt author
Phalen, Patricia F.
Lichty, Lawrence Wilson.
Descript
317p.
Edition
3rd ed.
ISBN
080585410X
0805854096
Author
Webster, James G.
Series
LEA's communication series
Subject
Television programs -- Ratings -- Methodology.
Television viewers.
Radio programs -- Ratings -- Methodology.
Radio audiences.
Alt author
Phalen, Patricia F.
Lichty, Lawrence Wilson.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HE 8700.65 W4
8 WEEK LOAN
AVAILABLE
Subject
Television programs -- Ratings -- Methodology.
Television viewers.
Radio programs -- Ratings -- Methodology.
Radio audiences.
Descript
317p.
Alt author
Phalen, Patricia F.
Lichty, Lawrence Wilson.
ISBN
080585410X
0805854096
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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