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Author Mudie, Peter.
Title Services marketing management / Peter Mudie and Angela Pirrie.
Publication Info Oxford : Butterworth-Heinemann, 2006.
Edition 3rd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 M9  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 9980.5 M9  4 WEEK LOAN  DUE 30-04-24
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Descript 267p.
Edition 3rd ed.
Note Previous ed.: published as The management and marketing of services. 1999.
ISBN 0750666749 (pbk.)
9780750666749 (pbk.)
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Author Mudie, Peter.
Subject Service industries -- Marketing.
Service industries -- Management.
Alt author Pirrie, Angela.
Descript 267p.
Edition 3rd ed.
Note Previous ed.: published as The management and marketing of services. 1999.
ISBN 0750666749 (pbk.)
9780750666749 (pbk.)
Author Mudie, Peter.
Subject Service industries -- Marketing.
Service industries -- Management.
Alt author Pirrie, Angela.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HD 9980.5 M9  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HD 9980.5 M9  4 WEEK LOAN  DUE 30-04-24

Subject Service industries -- Marketing.
Service industries -- Management.
Descript 267p.
Note Previous ed.: published as The management and marketing of services. 1999.
Alt author Pirrie, Angela.
ISBN 0750666749 (pbk.)
9780750666749 (pbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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