LEADER 00000nam 2200265 4500
001 DAW07931957
003 Uk
005 20070126190247.0
008 060125s2006 enk f 001 0 eng
020 0750666749|q(pbk.)
020 9780750666749|q(pbk.)
040 StDuBDS|cStDuBDS|dUk
050 4 HD 9980.5 M9
100 1 Mudie, Peter.
245 10 Services marketing management /|cPeter Mudie and Angela
Pirrie.
250 3rd ed.
260 Oxford :|bButterworth-Heinemann,|c2006.
300 267p.
500 Previous ed.: published as The management and marketing of
services. 1999.
650 0 Service industries|xMarketing.
650 0 Service industries|xManagement.
700 1 Pirrie, Angela.
|