LEADER 00000nam 2200241 a 4500
001 0072967625
007 t
008 050512s2005 ny a r 001 eng
020 0072967625
040 CURLLC
050 4 HF 5415.13 L1
100 1 Lal, Rajiv.
245 10 Marketing management :|btext and cases /|cRajiv Lal, John
A. Quelch, V. Kasturi Rangan.
260 New York, N.Y. :|bMcGraw-Hill/Irwin,|cc2005.
300 812p.
440 0 McGraw-Hill/Irwin series in marketing
650 0 Marketing|xManagement.
650 0 Marketing|xManagement|vCase studies.
700 1 Quelch, John A.
700 1 Rangan, V. Kasturi.
|