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Author Lilien, Gary L., 1946-
Title New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.
Publication Info Reading, Mass. : Addison-Wesley, c1999.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 LIL  UNTIL CLOSING  ASK at the Reading Room
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Descript 149p.
Note "Co-sponsored by ISBM, Institute for the Study of Business Markets.
ISBN 0321046439
0321046447
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Author Lilien, Gary L., 1946-
Subject Brand name products -- Management.
New products -- Management.
Alt author Rangaswamy, Arvind.
Descript 149p.
Note "Co-sponsored by ISBM, Institute for the Study of Business Markets.
ISBN 0321046439
0321046447
Author Lilien, Gary L., 1946-
Subject Brand name products -- Management.
New products -- Management.
Alt author Rangaswamy, Arvind.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.827 LIL  UNTIL CLOSING  ASK at the Reading Room

Subject Brand name products -- Management.
New products -- Management.
Descript 149p.
Note "Co-sponsored by ISBM, Institute for the Study of Business Markets.
Alt author Rangaswamy, Arvind.
ISBN 0321046439
0321046447
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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