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Record:
Author
Farris, Paul W., author.
Uniform Title
Marketing metrics
Title
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.
Publisher
Harlow, England : Pearson, 2017.
Edition
Second edition.
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Descript
xiv, 422 pages : illustrations (colour)
Content
text
still image
Media
computer
Carrier
online resource
Edition
Second edition.
Note
Previous edition: Harlow: Financial Times Prentice Hall, 2009.
3 concurrent users. UkHlHU
ISBN
9781292212494 (e-book)
9781292212487 (PDF ebook)
Click on the terms below to find similar items in the catalogue
Author
Farris, Paul W., author.
Subject
Marketing research.
Marketing -- Mathematical models.
Alt author
Bendle, Neil T., author.
Pfeifer, Phillip Edward, 1951- author.
Reibstein, David J., author.
Descript
xiv, 422 pages : illustrations (colour)
Content
text
still image
Media
computer
Carrier
online resource
Edition
Second edition.
Note
Previous edition: Harlow: Financial Times Prentice Hall, 2009.
3 concurrent users. UkHlHU
ISBN
9781292212494 (e-book)
9781292212487 (PDF ebook)
Author
Farris, Paul W., author.
Subject
Marketing research.
Marketing -- Mathematical models.
Alt author
Bendle, Neil T., author.
Pfeifer, Phillip Edward, 1951- author.
Reibstein, David J., author.
Subject
Marketing research.
Marketing -- Mathematical models.
Descript
xiv, 422 pages : illustrations (colour)
Content
text
still image
Media
computer
Carrier
online resource
Note
Previous edition: Harlow: Financial Times Prentice Hall, 2009.
3 concurrent users. UkHlHU
Alt author
Bendle, Neil T., author.
Pfeifer, Phillip Edward, 1951- author.
Reibstein, David J., author.
ISBN
9781292212494 (e-book)
9781292212487 (PDF ebook)
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Click link and copy URL from browser navigation toolbar
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